Game play and engagement testing - Heavy Stuff…

We met the guys from Bunnyfoot recently at an expo, and were very impressed with what they are currently working on. They work researching and documenting emotional behaviour during gaming using heatmaps, heart monitors and muscle tension monitors and can basically track every movement your eye makes during a gameplay. The implications are more insight for developers, publishers and advertisers and, in their own words, the ablity to literally ‘get under the skin of the gamer’.

We are looking to interview the guys at Bunnyfoot in the coming weeks but until then take a look at their website as there is some very interesting work going on there.