The team behind Buzz! is recruiting 32 of the most knowledgeable Brits to represent their country in the Buzz! World Championships this year. To have a chance of competing, make sure that your online score is ranked online amongst the top 32 UK braniacs by May 22nd. International finalists will be flown to a top secret location that will play host to the Buzz! World Championships, where you’ll be given the chance to win your nations admiration along with the rather nice red mini pictured above. As per usual, click through for the full release…
London, 15 April: Are you worldly enough to take on the world’s greatest trivia brainboxes? Find out when you play Buzz! Brain Of The UK from Sony Computer Entertainment Europe, the brand-new Buzz! title that’s chock-a-block with thousands of trivia questions on the UK. And from April 22nd 2009*, PLAYSTATION®3 (PS3™) players across the UK will be invited to play Buzz! Brain Of The UK online, and battle it out to represent their The UK at the spectacular real-life Buzz! World Championships.
Think you know your nation? Buzz! Brain Of The UK, is the first Buzz! title ever to go local, with thousands of questions on local landmarks, sports personalities, food, movies, wildlife and more. You’ll be raising your buzzer with patriotic pride when you get a question on your favourite national dish, city or TV show! Then, jump onto PlayStation®Network to see how your trivia skills rate against your compatriots – and take on the world by entering the Buzz! World Championships competition.
PS3™ players can enter the competition by uploading their best Buzz! Brain Of The UK single player score to the National Leaderboard. Entries are open between April 22nd and May 22nd* so you’ll have a whole month to perfect your score! If you end up as one of the 32 players with the highest scores, you’ll be invited to the national finals – where you’ll get to battle it out to represent the UK at the International Buzz! World Championships event!
Later this year, the international finalists will be flown to a top-secret location to compete for the crown of Buzz! World Champion. Expect all the thrills and spills of a usual Buzz! game - but at a real-world event! The final showdown will be full of surprises as we quiz our finalists on their global knowledge and give them an incredible once-in-a-lifetime Buzz! experience. The winner of Buzz! World Championships will not only have the honour of being the very best, they’ll also receive a brand-new MINI Clubman car.
Buzz!™ Brain Of The UK is out now on PLAYSTATION®3, PSP™ (PlayStation®Portable) and PlayStation®2, featuring thousands of questions to hone your national knowledge and have you cheering for more! So with 2 weeks to practice, get ready to blast your Buzz! experience out of your living rooms and into the real world with the Buzz! World Championships. Jump online via PlayStation Network and start comparing scores when the competition kicks off on April 22nd. For more information on how to enter and which countries can take part, please visit www.BuzzTheGame.com
Who wants to be a Buzzillioniare?
Woo!! I’m going places that other posters fear to thread.
Comment by CartBlanche — Apr 15, 2009 @ 2:03 pm
Celebrate the Best of Britain by winning a German car! I don’t suppose a Red London Buzz could have been given away quite so easily.
Shame the Mini is not the Cooper S (or John Cooper Works) version, but a free car for being clever is worth a punt.
Does it come kitted-out with PS3 or PSP goodies like the Citroen C-Crosser?
No? Phew! Thank goodness.
See you online…
BFN,
fp.
Comment by fanpages — Apr 15, 2009 @ 2:05 pm
“…with 2 weeks to practice, …the competition kicks off on April 22nd.”
I know the new Star Trek movie is almost boldly going to be upon us, but am I in a time warp, Scotty?
BFN,
fp.
Comment by fanpages — Apr 15, 2009 @ 2:12 pm
I still cant believe they call it a mini. What’s mini about it? my corsa is smaller.
Comment by E-ROLE — Apr 15, 2009 @ 2:30 pm
You have one of the nine Ferrari 166 Spyder Corsa models built in 1948, E-ROLE? Sounds like you don’t need to win a Mini… just sell the one you have & buy several hundred of them!
I used to have a 1990 Vauxhall Nova (that was redesigned & rebadged as the Opel, or Vauxhall, or Chevrolet, or even Holden Corsa).
Does your Vauxhall variety still have the problem where the steering wheel (apart from being on the ‘wrong’ side) isn’t in the centre of the driving position?
This reminds me… Three Speech & I never did get to race on the streets of Los Angeles or elsewhere…
[ http://threespeech.com/blog/2008/09/midnight-club-look-at-those-lovely-motors/ ]
BFN,
fp.
PS. “SingStar” Trophies incoming tomorrow!
Sounds like our “farewell to Three Speech” PlayStation Home party is going to involve both your vocal talents & your prestidigitation skills on the dance floor, E-ROLE!
Comment by fanpages — Apr 15, 2009 @ 2:49 pm
@ fp, how about a nice 55 reg Rover 75
How do they make sure the top of the leaderboard isn’t filled with cheaters that would actually be rubish in a real quiz though?
SCEE have also launched a joint advertising campaign with the UEFA Champions League which involves PlayStation owners posting clips of their footballing skills on the PlayStation YouTube page, the finalists will showcase their skills at the Champions Festival in Rome and the winner will become the ball carrier at this years Champions League Final (also in Rome)!
The activity is the first by SCEE to incorporate user-generated content into a major campaign, and the first time the brand has looked to directly link itself with football, in something that marketing types call ‘mindshare’.
I wonder if any of these new marketing events are anything to do with SCEE’s incoming new President & CEO?
Comment by Apnomis — Apr 15, 2009 @ 3:50 pm
An interesting point, Apnomis.
With regards the aforementioned executive saloon from (MG) Rover, I much preferred the Jaguar S-Type released around the same time that also offered similar retro styling.
If you recall the advertising campaign for the Jaguar, it featured the music of Propellerheads & Shirley Bassey with a track called “History Repeating”.
Now, I don’t want to pour scorn on anybody before they have arrived properly, but if this is the Buzz! Brainchild of the incoming Chief Marketing Officer and Group Executive of Sony to replace the outgoing SCEE President, then I hope it is not his only plan for the PlayStation brand.
It is a great way to promote your products, generate free word-of-mouth advertising, and reduced your marketing budget by allowing the general public to come up with all the ideas & (if you’ll pardon the phrase) footage for the various campaigns to support the initiative, but it would take more than integration with YouTube to sell the PS3 concept to punters already established with their own multimedia online experience.
The NetFlix movie subscription service is rumoured to be coming to the PS3, though, so all is not lost.
If the US market receives this boost to the PS3, then European may then find that the cast-off video-on-demand service we were expecting last year may arrive at our shores soon after.
Watch this space, I guess…
BFN,
fp.
Comment by fanpages — Apr 15, 2009 @ 4:47 pm
Buzz? Is that the game where you hit the PS button after a question and google for the answer on your laptop? That sounds more like work than a game
Comment by BlueGene — Apr 16, 2009 @ 5:54 am
So you can only compete if you have the “Brain of UK” version?!?!
I guess its an excuse to purchase it.
Can you get in on the PSN Store?
Comment by elephant_stone — Apr 21, 2009 @ 12:10 pm
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