Comments on: Play and Advertising - part two… http://threespeech.com/blog/2009/02/play-and-advertising-part-two/ We're not PlayStation but we sometimes get to speak to them Wed, 23 May 2012 21:12:47 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Killzone 2’s ten second TV teaser… | Three Speech: Semi-Official PlayStation Blog http://threespeech.com/blog/2009/02/play-and-advertising-part-two/comment-page-1/#comment-231240 Killzone 2’s ten second TV teaser… | Three Speech: Semi-Official PlayStation Blog Mon, 16 Feb 2009 19:19:04 +0000 http://threespeech.com/blog/?p=3637#comment-231240 [...] read our recent articles on advertising and gaming (parts 1 and 2), do you think there are other things that might work? Any ideas for some off-the-wall Killzone 2 [...] [...] read our recent articles on advertising and gaming (parts 1 and 2), do you think there are other things that might work? Any ideas for some off-the-wall Killzone 2 [...]

]]> By: sentry23 http://threespeech.com/blog/2009/02/play-and-advertising-part-two/comment-page-1/#comment-231231 sentry23 Mon, 16 Feb 2009 14:50:00 +0000 http://threespeech.com/blog/?p=3637#comment-231231 @guernican: I've read my comment again, and I think it came across much harsher then it was meant. I do like to see new advertising being used, especially when it makes people more involved in the whole process. The best way I have seen this done (even though it wasn't for a game) was the whole Art is Resistance campaign by Nine Inch Nails, which involved a whole hunt through the web, finding USB keys, and even a heat sensitive print on the audio disc with binary ascii codes that pointed again to another web site. Everything was neatly tied together, it was not just a campaign added as an afterthought by an agency (well.. at least it looked that way ;) ) Anyway, what i wanted to say.. I do agree with most sentiments expressed in your article, I'm just a bit sceptical on the successfulness of most attempts. @guernican: I’ve read my comment again, and I think it came across much harsher then it was meant.

I do like to see new advertising being used, especially when it makes people more involved in the whole process.
The best way I have seen this done (even though it wasn’t for a game) was the whole Art is Resistance campaign by Nine Inch Nails, which involved a whole hunt through the web, finding USB keys, and even a heat sensitive print on the audio disc with binary ascii codes that pointed again to another web site. Everything was neatly tied together, it was not just a campaign added as an afterthought by an agency (well.. at least it looked that way ;) )

Anyway, what i wanted to say.. I do agree with most sentiments expressed in your article, I’m just a bit sceptical on the successfulness of most attempts.

]]> By: Guernican http://threespeech.com/blog/2009/02/play-and-advertising-part-two/comment-page-1/#comment-231150 Guernican Fri, 13 Feb 2009 14:05:51 +0000 http://threespeech.com/blog/?p=3637#comment-231150 @ Lord of Ruin... I think you're right to a certain extent, but I also think you overestimate the number of people that would have made the connection between the two games. @ JohnSketch... I thought about I Love Bees for this, and you're right... it was very well done. Didn't illustrate the points I wanted to make, but definitely worthy of a mention. @sentry... Agree. It's a fine line. I guess the thinking behind really brave stuff that doesn't show gameplay is that, if you get it right, people will hunt it down themselves. @ Lord of Ruin…

I think you’re right to a certain extent, but I also think you overestimate the number of people that would have made the connection between the two games.

@ JohnSketch…

I thought about I Love Bees for this, and you’re right… it was very well done. Didn’t illustrate the points I wanted to make, but definitely worthy of a mention.

@sentry…

Agree. It’s a fine line. I guess the thinking behind really brave stuff that doesn’t show gameplay is that, if you get it right, people will hunt it down themselves.

]]> By: sentry23 http://threespeech.com/blog/2009/02/play-and-advertising-part-two/comment-page-1/#comment-231144 sentry23 Fri, 13 Feb 2009 12:39:16 +0000 http://threespeech.com/blog/?p=3637#comment-231144 Good article, although I must say that when you don't show gameplay clips, you really run the chance of being to clever for your own good, and just loose anybody except for a few people who are 'in the know'. And as far as I know, that is not what advertising a game is supposed to do. Creating hype by other means then gameplay footage.. hell yes, but why do some companies think that their job is done then, instead of following up, and letting the world know what it is they are trying to sell ? Good article, although I must say that when you don’t show gameplay clips, you really run the chance of being to clever for your own good, and just loose anybody except for a few people who are ‘in the know’.

And as far as I know, that is not what advertising a game is supposed to do.

Creating hype by other means then gameplay footage.. hell yes, but why do some companies think that their job is done then, instead of following up, and letting the world know what it is they are trying to sell ?

]]> By: JohnSketch http://threespeech.com/blog/2009/02/play-and-advertising-part-two/comment-page-1/#comment-231143 JohnSketch Fri, 13 Feb 2009 12:35:15 +0000 http://threespeech.com/blog/?p=3637#comment-231143 May just be me personally as I got involved, but the Halo2 ARG "I Love Bees" was probably the best "promotional" piece I had ever witnessed. Still have all of the audio from it - played in the right orders its like a 6 hour audio book! Granted you need to have a budget behind you - but its stuck in my mind and cemented my love for the Halo universe. May just be me personally as I got involved, but the Halo2 ARG “I Love Bees” was probably the best “promotional” piece I had ever witnessed.

Still have all of the audio from it - played in the right orders its like a 6 hour audio book!

Granted you need to have a budget behind you - but its stuck in my mind and cemented my love for the Halo universe.

]]> By: LordOfRuin http://threespeech.com/blog/2009/02/play-and-advertising-part-two/comment-page-1/#comment-231139 LordOfRuin Fri, 13 Feb 2009 12:24:29 +0000 http://threespeech.com/blog/?p=3637#comment-231139 Shadow sold so well, because of Ico. Ico was just beautiful and different enough from the crowd that, though not advertised well, those that bought it, spoke volumes about its merits. By the time Shadow came out, people were already influenced and ready to be wowed. I never saw any viral advertising for Shadow, so that side of it did not work. However, some viral stuff works very well. Remember the unofficial, "nothing to do with us" (yeah right!) VW Polo advert? Or the cat killing evil Ford Ka? They were good, and made me (and I assume others) feel warmer feelings towards those products at the time. Perhaps we need some more tongue in cheek, naughty advertising for the PS3. Totally deniable stuff of course! Shadow sold so well, because of Ico. Ico was just beautiful and different enough from the crowd that, though not advertised well, those that bought it, spoke volumes about its merits. By the time Shadow came out, people were already influenced and ready to be wowed. I never saw any viral advertising for Shadow, so that side of it did not work.

However, some viral stuff works very well. Remember the unofficial, “nothing to do with us” (yeah right!) VW Polo advert? Or the cat killing evil Ford Ka? They were good, and made me (and I assume others) feel warmer feelings towards those products at the time. Perhaps we need some more tongue in cheek, naughty advertising for the PS3. Totally deniable stuff of course!

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