1. About f***ing time.

   
   Comment by tobz1000 — Jan 30, 2009 @ 2:36 pm

2. My…..God……ADVERTISING FROM SONY!!!!!!!

   “cries tears of joy*

   to think this day would never come!

   
   Comment by JohnSketch — Jan 30, 2009 @ 2:50 pm

3. Interested in this ‘web’ game

   
   Comment by Cronnie — Jan 30, 2009 @ 2:50 pm

4. Excellent. Maybe A Viral Campaign?

   
   Comment by Mace Wisdom — Jan 30, 2009 @ 3:12 pm

5. Please for the love of god don’t do a high brow “brand concept” advert that doesn’t have anything to do with the games (like the US R2 advert)

   Show real-time game footage, only on Playstation 3, price… Bosh! Any deviation from that will be a clear indication that Sony have truly lost the plot….

   I wait with baited breath…

   
   Comment by Mr.Monkey — Jan 30, 2009 @ 3:35 pm

6. @ mr monkey - that’s hoping! any wonder the 360 has the market share it does, at least they show you the product. i think i may have seen one ps3 advert in the last 2 months and hundreds for the other consoles.

   
   Comment by mobiletone — Jan 30, 2009 @ 6:24 pm

7. Hey! Come on guys (and gals) there is an advertisement for a PlayStation 3 only title every time you look at a blog page at ThreeSpeech.com.

   Granted, it is for a game that was released in November last year… but that’s the only Resistance, isn’t it?

   [ http://threespeech.com/blog/2008/11/its-christmas-nearly-here-come-the-adverts/ ]

   [ http://threespeech.com/blog/2008/11/new-playstation-3-christmas-ad-office-park/ ]

   One of Sony’s last attempts at consumer consciousness domination was memorable for all the wrong reasons. I hope lessons have been learned, and the fear of job losses throughout Sony’s various divisions will focus the executives’ approaches on hitting the mark with the suggestions you made above Mr Monkey.

   Take the recent “Mirror’s Edge” TV (and cinema) promotion for example. A haunting snippet of Lisa Miskovsky’s “Still Alive” theme tune, brief “run”-through of the gameplay, the game title, the various logos from each of the platforms supported, and… that’s all. No arty stuff that nobody understands nor cares for. No prices, pre-15% VAT rate, or otherwise. No aliens descending on barbeque parties. Not even a message that said ‘…available at Woolworths (for a very limited period)…’ or anything else.

   There was a marketing idea you could run with. Literally. But where are the follow-up advertisements (now that the game’s PS3-exclusive downloadable content is to be released this week)? Where is the female model (on a parallel to Alison Carroll as Lara Croft) appearing at shopping centres, delivering mail by hand to chat show hosts, and any other form of envelope openings? No wonder this title failed to live up to sales expectations.

   Why do I not see Sackboy PC desktop buddy applications, or hear “LittleBIGPlanet” mobile ringtones? The “Children In Need” Sackboys & Sackgirls (with profits going to the charity funds) idea I offered resulted in a LittleBIGFat nothing. Don’t miss Comic Relief day too. How much free promotion is going to be missed this year?

   “Red Nose” Sackboy? How hard can that be? It’s only 1,066Kb. Sort it out before Microsoft stick a coloured hooter on Master Chief.

   Or release the two official Comic Relief singles on the SingStore before Zune & iPod users upload it to “Lips”.

   Has PlayStation(r)Home received any recognition in the mainstream press?

   Where is the nationwide “MotorStorm Pacific Rift” competition to win an extreme sports driving expedition on some foreign island inhabited by reanimated dinosaurs (and I don’t just mean Richard Attenborough &Jeff Goldblum).

   Having a Tyrannosaurus rex chasing me around a Pacific Rift course whilst I am on a quad bike would mean my lap time increases!

   Just like Pacific Rift had the UK tour to preview the new Motorstorm title, and the “Last Stop” £20,000 giveaway Mercenaries took over a filling station in Finsbury Park, I also expect to see Helghast soldiers walking up Oxford Street, drinking in the Queen Victoria & The Rovers Return, and standing outside 10 Downing Street. Hit the early evening, mid-movie break, & breakfast news slots for very little effort, and certainly very little outlay.

   “We will, we will rock you”.

   I genuinely hope so this time, Sony.

   BFN,

   fp.

   
   Comment by fanpages — Jan 31, 2009 @ 12:37 am

8. I can see it now. The camera pans in over a bleak artic landscape, all is snow,ice and a howling gale is whistling through the tundra valley.
   The camera stops and pans to the right where a small child strums on an acoustic guitar to entertain a dancing polar bear which is eating a strawberry yoghurt.
   the bear holds the yoghurt aloft and the scene zooms in close, in the background subtly hidden between the heavy, pendulus clouds the eagle eyed amongst the viewers can just make out a single Helgan eye.
   The scene breaks to a black backround with large bold white lighting the words “BREAD BIN”.

   
   Comment by Ton Capone — Jan 31, 2009 @ 7:45 am

9. No no, the semiotics is all wrong… It gives the wrong tone, tone. The girl is playing a trumpet and dressed as a cherub the bear is eating an apple from a solitary tree. Lightning strikes the tree, then the camera pans upwards towards the sky…

   
   Comment by Mr.Monkey — Jan 31, 2009 @ 9:52 am

10. Bah I’ve given up faith on sony’s advertising… too many disappointments.

    
    Comment by darkos87 — Feb 2, 2009 @ 11:59 pm

11. @7 [Me!]:

    Somebody *is* listening…

    [ http://blog.us.playstation.com/2009/02/09/sack-it-to-me-love-is-in-the-air-edition/ ]
    —
    “Merchandising Love”

    * LittleBigPlanet - SackBoys figures

    The very first LittleBigPlanet merchandise makes its ‘littlebig’ debut this week with a brand new action-figure line featuring an assortment of 4-inch scale Sackboys in all his textured and stitched glory, displaying various characters, poses, and costumes. Those attending the 2009 International Toy Fair in New York will be among the few who will catch the very first glimpse of the action-figures that will be available at select mass market, specialty and online stores across North America beginning this Spring.

    Toy developer and manufacturer, Mezco Toyz, will also release retailer exclusives, variants and limited-edition Sackboys throughout the year, which will range between 2-inch and 18-inch scale figurines.

    If you happen to be attending the 2009 International Toy Fair, feel free to drop by the Mezco Toyz booth at the Jacob Javits Center (#4823) for your sneak peek at the new action-figures. However, if Toy Fair isn’t on the list of your destinations this year, plan on coming by their booth at the 2009 Comic-Con International Show this summer in sunny San Diego.

    * Stuff’d SackBoys (and SackGirls)

    You’ll be glad to know that the highly sought after, officially licensed SackBoy plushies are on their way. Unfortunately, we still need some time to knit, stitch, and stuff a few loose ends before we reveal more…
    —

    I hope “Limited Edition” does not mean the toys will see a limited distribution (for the US market only).

    But it is a step in the right direction in any case.

    BFN,

    fp.

    
    Comment by fanpages — Feb 10, 2009 @ 5:46 pm

12. Um..its about a week until the game release…still no commercials. Instead we get a lot of God of War 2 info…a game that won’t be released for a year.

    Sony…seriously…what are you people thinking? You don’t need a media blitz if you do regular ads. Advertise Resistance 2, or LBP or Motorstorm again to keep the sales moving.

    Seriously, I know that money is tough. But as many Bravia tv ads as I see, it can’t be that tough. You’re letting your fans doing, and doing the PS3 a great disservice.

    For the love of all that is good, LEARN TO ADVERTISE!!!

    
    Comment by Solinox — Feb 16, 2009 @ 8:44 pm

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