Sony has a new guru in charge of all in-house games development. Luxuriating in the job title of President, Worldwide Studios, his name is Shuhei Yoshida, and we were there, at Sony’s London Studio, when he first faced the press in the UK. We decide to quiz him about where he sees Sony’s in-house development for the PlayStation 3 going, his background and where the UK stands in Sony’s general development scheme of things. A personable, impeccably polite chap with a fine grasp of English, he has been a PlayStation man since the earliest possible days. So read on…
Shuhei Yoshida’s roots
Q: Tell us about your background: you’ve been based in the US, haven’t you?
Shuhei Yoshida: Yes, for the past eight years, and I’m still based there now. But I joined the PlayStation project in February 1993. At that time, Ken Kutaragi’s team was purely an engineering team, and I was there as a non-technical person, to help them develop business plans and software strategies for the team. My first job with them was to help them convince Sony to make the investment and start the business. So, that was successful and the company was established in the November of that year. At that time, I was assigned to be the manager of the third-party relations group, working with Namco, Konami and Capcom.
I moved to game development in 1996, and managed our internal studio in Japan for four years. When I moved to product development, there was only one team making games for SCEI – Kazunori Yamauchi’s team. They were finishing their second game, Motor Toon Grand Prix 2, and working on a prototype of Gran Turismo. I helped them finish the game, the game was very successful and they became an independent studio. I helped people to form new teams, which made games like Ape Escape and Ico. I moved to become the head of the US development group in 2000 and held that position until last month.
Q: Now you’re stepping into a large pair of shoes vacated by Phil Harrison. What are your first impressions of the job, and what directions are you looking to take?
SY: I’ve known Phil since 1994, when he became the official evangelist for the PlayStation project. I’ve always been impressed with how good he is at articulating very technical things to non-technical people. Then he moved to product development in Europe, and we were peers – I was running the group in the US and he was running the group in Europe, and we met regularly. So when he became President, Worldwide Studios in 2005 and became my boss, he asked me not to just run the US group, but to participate as a part of Worldwide Studios management — to form and lead the strategy for the entire group. Phil’s departure was unexpected, and we miss him, but as far as where we are going, we have so many things we are already working on, so I just continue that drive.
Shuhei Yoshida on collaboration between Sony’s many internal development teams
Q: When I visited the London Studio recently, everyone was keen to stress that there is a new spirit of collaboration between Sony’s in-house development teams.
SY: That was one of the key initiatives that Phil and I worked on. Before, we were part of each regional organization of Sony Computer Entertainment, so we were a little bit at arms’ length, and didn’t necessarily share information from an early stage. But after Worldwide Studios was formed, we have been sharing our technology and developing a common infrastructure. After two and a half years, the distance between the London Studio and Foster City in the US might as well be as close as the distance between London and Liverpool. I may be exaggerating, but we feel as if that is already happening.
Q: You have shelved the development of Eight Days and The Getaway: what was the thinking behind that?
SY: People were doing the right things on the projects, and there were things in the games that were working really well, but the projects were coming to the end of the pre-production stage, and that is the time when we evaluate every product. Because after that, we would assign more resources to them, and they would really become major investments. This is a regular appraisal process for every project. We do evaluate and cancel projects all the time, because we do start more projects than we finish, and if we finished the same number of projects that we started, that would mean we were not taking any risks at all, and that wouldn’t move our industry on any further.
There are many new ideas that sound very interesting, but we don’t know whether they would really work, or how much it would take to accomplish our vision – that’s why we use the early pre-production stage to try new ideas and measure how much it would take to develop the product. With all that understanding, and with all the other projects that are going on – perhaps other projects are at the same stage and demanding lots of resources from many fronts, because we support many platforms in PS3, PSP, PS2 and PSN – there are more things we want to do than we can, given the number of people and resources. So, it was not like Eight Days was in jeopardy: it was making progress. But it was more about business situations and priorities.
Shuhei Yoshida on exclusive PS3 games
Q: I’m wondering about Sony’s policy regarding exclusive PS3 games – it leans more towards internal development rather than paying third parties for exclusives. Are you re-evaluating that policy?
SY: My role is to run first-party development, and we are always exclusive. Because, in this generation, it costs much more to develop one product, it’s just natural for third-party publishers trying to recoup the investment from multiple platforms. I think that’s pure economic pressure, pushing most of the third parties to move from some exclusive titles to more multi-platform titles. Because we know that is the trend, we, as a company, can invest in our first-party studios; in terms of exclusive titles, our role becomes more important.
As far as I can see, with major publishers like Activision and EA, their major titles will be day-and-date with the Xbox 360 and their quality will be really good. And some of the titles, I expect, will have something extra because of the PS3’s abilities and the space on the Blu-ray format.
Shuhei Yoshida on the top PS3 titles
Q: What, for you, are the key PS3 titles in development at the moment?
SY: The title I’m most excited about is LittleBigPlanet, because it has so many things to offer to consumers. And that, I hope, will become a major step forward for the whole industry, regarding how we will empower consumers and get them creating.
Q: How important is Home? Will it be ready for this Christmas?
SY: We certainly hope so – every indication is positive. With the timing of the launch, we’ve always set target dates, such as the end of last year or spring of this year, but our problem is always implementing features, testing with beta users, getting feedback and making modifications. When we become confident that it is good enough to make it available to all users, that would be the right time. We have been making good progress, but recently, we have been thinking that this fall is the timing we will work towards.
Shuhei Yoshida on the future direction of Worldwide Studios
SY: I am moving my base from the US to Japan later this year, because one of the roles that I feel myself and Worldwide Studios will play for the future of PlayStation is not only to create games, but to participate in the overall direction-setting of our company and our future platforms. Since Kaz Hirai took over Ken Kutaragi’s position, he has been pushing and inviting us and regional headquarters people to the core strategic discussions. Our tech people in Worldwide Studios are in constant meetings with tech people in Tokyo on the hardware side. So I feel I have to be in Tokyo – to participate in the top management group of SCEI and really achieve the vision that Kaz has in terms of how this company should work going forward.
Shuhei Yoshida on what PS3 games will be like in the future.
Q: Do you feel that there is a lot more to come from games on the PS3, in terms of truly exploiting all its power?
SY: Yes. This is a time when we feel more comfortable with the technology, so we can focus more on the actual game development. I think that’s the same for the major developers and third parties. So, many games have focused on the graphics side, and it’s often the case when a new platform comes out that the gameplay kind of goes back. But now, in the second and third years of the platform, we will start to see something really unique and interesting.
Q: Sony has said that the PS3 can have a longer life-cycle than previous consoles because of its power. Is that something you agree with?
SY: Yes, I do agree. But we can’t say it will have a longer life than other platforms, because we don’t know what their intentions are. PlayStation 2 is still doing very well in its eighth or ninth year. And what we are saying is that, because of what is included in the PS3, our intent is to make it a really relevant system for another ten years. And if it’s longer than other companies’ strategy, that’s up to them to decide.
This all sounds like good stuff coming out of Sony. As for the life cycle of the PS3, you can see from how PS1 and PS2 games increased in complexity and graphics how the PlayStation just gets more and more squeezed out of it as the devs get better at using it. Compare launch games on those platforms to the ones at the end of their cycle and you wouldn’t think they were running on the same consoles at all. I’m dead chuffed that I got a PS3 at launch and am looking forward to Home, LBP, and the games in five years or so that will look and play like nothing I’ve ever thought of.
Comment by Englishman — Jul 7, 2008 @ 2:57 pm
[...] “new Phil Harrison,” Sony WWS boss Shuhei Yoshida, has said in this ThreeSpeech interview that Home’s current autumn launch is looking [...]
Pingback by videogaming247 » Blog Archive » Shuhei Yoshida on Home: We hope it’ll be ready for Christmas — Jul 7, 2008 @ 2:58 pm
I hope Yoshida sees this because I want him to know a lot of people still want Eight Days and the Getaway. I for one think both games look great.
I also would like to see Sony try there hand making a game like Super Smash Brothers. I so would love to see a battle with Jak fighting Rachet.
I also want to see Sony bring out more cassic games to the PS3. I would love to see what Jet Moto could look like if Sony made a Jet Moto game for the PS3.
Last but not least I hope at E3 Sony will say they bought a new dev company. Because you can always use more.
Comment by Joe — Jul 7, 2008 @ 2:59 pm
“Will Home be ready for Christmas?” was answered “We certainly hope so”. Christmas!?!?! I thought we were getting it “this fall”. (Translation from American English into real English - this Autumn).
Comment by reakt — Jul 7, 2008 @ 3:21 pm
What a douche, hes moving back to japan to play politics and forgetting about europe and the games.
Comment by carl(threespeech censored me) — Jul 7, 2008 @ 4:00 pm
[...] “I am moving my base from the US to Japan later this year, because one of the roles that I feel myself and Worldwide Studios will play for the future of PlayStation is not only to create games, but to participate in the overall direction-setting of our company and our future platforms,” said Yoshida, speaking to Threespeech. [...]
Pingback by Yoshida, confirms move back to Sony Japan? « Everything Playstation — Jul 7, 2008 @ 4:00 pm
Regardless of the content - it is usually quite interesting to read what those in his position have to say about the current state of affairs at sony regarding 1st party titles, home, future updates e.t.c. e.t.c.
It may be 90% marketing drivel and spin but there is usually at least 10% of truth and useful information that can give you that little wee glimpse of what is accurately going on within the company.
Would be interesting to finally get my hands on Home and see -finally- what all the fuss is about.
Comment by JohnSketch — Jul 7, 2008 @ 4:48 pm
carl, why would you call this guy a douche? whatever sony has up their sleeves for this year and next year will be amazing-i’m sure of that.
Comment by jara — Jul 7, 2008 @ 5:35 pm
*hands mr sketch copy of SecondLife but with all the good user created stuff removed*
Comment by mobiletone — Jul 7, 2008 @ 5:44 pm
I sincerely hope Sony re-evaluate their 3rd party Exclusive policy,because to be frank,Microsoft are doing a much better job at securing the bigger and more anticipated games as platform exclusives.
I fear Sony will lose quite a lot of customers if the 3rd party games considered by many to be ‘playstation’ games become available for other platforms,I for one decided to pick up a 360 once I heard Star Ocean wont be coming to the Ps3.So hopefully Sony have made a smart business decision and have decided to secure the other bigger Japanese developed games,such as Kingdom Hearts,as console exclusives.
Here’s to hoping Sony have done the unexpected and will reveal some big 3rd party exclusives at e3.
Comment by Gotta catch em all! — Jul 7, 2008 @ 5:59 pm
I don’t like the faith that Sony puts into their own in-house studios. They really haven’t produced much so far and don’t have much on the table for the future of the ps3 IMO.
Metal Gear Solid 4 is the biggest exclusive game by far to release on the ps3. Final Fantasy XIII is another one that will be big. Grand Theft Auto IV COULD have been one of those too, but exclusivity was lost. Sony must be willing to “buy” some third party exclusives or they don’t have a chance. To think otherwise is arrogance. Resistance 2 and Little Big Planet aren’t going to make the ps3 successful by themselves. Swallow your pride and pay for some games.
Comment by Billy — Jul 7, 2008 @ 6:06 pm
I wish someone had asked him why games like Afrika and Aquanauts Holiday won’t make it outside Japan. It’s these sorts of games that will put a unique stamp on the PS3 and it’s a shame that they will likely never be seen by many. There are some games like Mainichi Isso that won’t translate but others have universal appeal and Sony is making a mistake segregating PS3 owners.
Comment by Matt — Jul 7, 2008 @ 6:27 pm
I like most of the stuff he has said but the stuff about european companies and american companies working well together is a lie. We were left out of the launch, we got dual shock 3 six months later, our backwards compatibility was never on the same level, our PS3 SKU’s are always weaker, we’re not getting Afrika at the moment, PSN updates are constantly worst than the American counterparts and we will probably have more problems to expect in the future unless they really try and support europe. The only thing they decided to do for us only was the set top box thing and that’s not even out yet.
Come on Sony, stop screwing us european gamers.
Good to see the new guy seems good though.
Comment by Sigil — Jul 7, 2008 @ 8:53 pm
While it’s nice to hear that things are really starting to move in the Playstation camp, I’m a little concerned that Sony don’t seem to be working towards landing third party exclusives as much; the majority of first party exclusives don’t appeal to me all that much (games like Singstar, Echocrome etc.), I’m really more of a ‘hardcore’ gamer (as I’m sure many PS3 owners are) and so hearing that third party exclusives are less of a priority, and more ‘hardcore’ first party titles like The Getaway and Eight Days are being cancelled is really quite worrying…
Also Microsoft don’t seem to be having any problems landing third-party exclusives and titles that I was really looking forward to seeing on PS3 (Tales of Vesperia, Star Ocean 4) are now becoming 360 exclusives… Though I’m sure my opinion doesn’t count for much and no one of any great importance to Sony will read this; I, for one, really think Sony need to rethink their direction with PS3 and work more towards pleasing ‘hardcore’ fans and less towards the ‘casual’ audiance… all that said I’m looking forward to seeing what PS3 has in store at E3, paritcularly with reagards to FFXIII’s progress and team Ico’s new project.
Comment by Bynoe — Jul 7, 2008 @ 8:56 pm
Where is Wipeout HD?
Comment by erexx — Jul 7, 2008 @ 9:17 pm
So he is luxuriating in the job title as president is he?
Maybe he should try presiding and sacking everyone in SCEE, no exceptions.
He should also use his new powers to make them produce decent games which are more than 6 hours long and make sure they are finished before release so we arent expected to pay exorbitant fees for downloadable content.
These are the things he SHOULD be doing instead of luxuriating, for I sure as hell am not luxuriating in my PS3 experiences so far, that I can assure you.
Comment by Ton Capone — Jul 7, 2008 @ 9:32 pm
Not much that is new in that interview that we did not already know. Maybe more will be revealed at E3 next week.
Comment by Savage( PSN : CartBlanche ) — Jul 7, 2008 @ 10:57 pm
xbox360 will be replaced in 2010, so if u buy one now your xbox360 will only have 2 years life left.
it’s the same Microsoft thing they did to xbox1 users.
Comment by mark — Jul 7, 2008 @ 11:35 pm
I too hope that Mr. Yoshida is reading this.
I really think that like said above games like Afrika will really put the PS3 in a different light. When I saw Afrika I knew I wanted to get this game. I didn’t know what is was about and really didn’t care. This game needs to be released outside of Japan not only for gamers to enjoy but to spread a message about the need to protect all the Animals that are going extinct.
Also I would hope that you would be able to talk to Namco Bandai on releasing Eternal Sonata on the PS3 in America as I hear it is only being released in Japan. I was hoping that it would be released on the PS3 ever since I saw it and then I heard it was, and was really excited only to hear a month later that it would only be released in Japan. Now I am very Disappointed to hear that. All us loyal PS3 gamers waiting for games like Eternal Sonota that were on the 360 to come to the PS3 so we could buy them are now disappointed.
On a seperate note I would also like to see Eight Days Released at some point in time. It really did look interesting and exciting.I hope that you will go back to it.
P.S. I also sent a email to Namco Bandai of the U.S, and Japan and have yet to hear a response from either. Although I don’t know how well the translator worked for my Japanese message. That is why I am hoping that if you are able to talk to them you would have some influence on their decision.
Thank You
Wolf26pack
Comment by Wolf26pack — Jul 7, 2008 @ 11:43 pm
[...] to the fact that exclusive games are becoming a rarity these days. In an interview with UK blog ThreeSpeech, the man who replaced Phil Harrison says that, given the trend towards multi-platform releases of [...]
Pingback by Infotron » Blog Archive » Sony: First-party games ‘more important’ this generation — Jul 8, 2008 @ 1:41 am
er…i think the whole idea of him going back to japan, is SO THAT he can get all of the different studios working more closley together…so in turn us europeans dont get shafted so much, as up until now they were effective seperate entities…they are working towards a unified world wide studios…it is bloody difficult you know guys!
chill out…we made the right investment
Comment by seedaripper1973 — Jul 8, 2008 @ 7:08 am
er…i think the whole idea of him going back to japan, is SO THAT he can get all of the different studios working more closley together…so in turn us europeans dont get sh@fted so much, as up until now they were effective seperate entities…they are working towards a unified world wide studios…it is blo0dy difficult you know guys!
chill out…we made the right investment
Comment by seedaripper1973 — Jul 8, 2008 @ 7:14 am
damn your eyes threespeech and not let me use normal terms such as sh@fted, and blo0dy??
hardly rude lads??!! :0
Comment by seedaripper1973 — Jul 8, 2008 @ 7:15 am
Wakey Wakey three speech! Firmware 2.41 is live!!!!
Comment by reakt — Jul 8, 2008 @ 8:48 am
[...] have some very good news thanks to Three Speech; Shuhei Yoshida the Sony Worldwide Studios president has confirmed that the Sony Playstation [...]
Pingback by Sony PS3 Home on track for Christmas 2008: Virtual Homes for gamers - PS3 Daily — Jul 8, 2008 @ 11:54 am
“”SY: I am moving my base from the US to Japan later this year, because one of the roles that I feel myself and Worldwide Studios will play for the future of PlayStation is not only to create games, but to participate in the overall direction-setting of our company and our future platforms. Since Kaz Hirai took over Ken Kutaragi’s position, he has been pushing and inviting us and regional headquarters people to the core strategic discussions. Our tech people in Worldwide Studios are in constant meetings with tech people in Tokyo on the hardware side. So I feel I have to be in Tokyo – to participate in the top management group of SCEI and really achieve the vision that Kaz has in terms of how this company should work going forward.”"
This fills me full of confidence - this is exactly what Ken Kutaragi failed to do in the past - he had great ideas but failed to listen to the programmers, hence PlayStation has a history of being a b*tch to program for and as a result always gets off to a slow start (this time magnified by the 360’s early launch).
By listening to all levels of Sony’s gaming business Kaz Hirai is ensuring the same mistakes aren’t repeated - you still have Ken’s grand visions, but you also have “reality checks” from the people that have to work with it day-to-day.
Sony has learnt some (painful) lessons with the PS3, but unlike before I actually think they are changing their ways, and I firmly believe the PS3 will pull it back (and quite frankly it deserves to).
It will be very interesting to see how they handle the PS4 launch when it eventually arrives…
Comment by Apnomis — Jul 8, 2008 @ 11:59 am
[...] President of Worldwide Studios, Shuhei Yoshida, sat down with ThreeSpeech in an interview to discuss his plans for the PlayStation name. He began by giving some background information about [...]
Pingback by Shuhei Yoshida On His Relocation, Exclusives And Future Of PS3 « PlayStation Center — Jul 8, 2008 @ 3:28 pm
[...] Studios, Shuhei Yoshida had the opportunity to discuss his company’s gaming division with ThreeSpeech.com recently and although he obviously needs to toe the company line and make sure he says the right [...]
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[...] President of Worldwide Studios, Shuhei Yoshida, sat down with ThreeSpeech in an interview to discuss his plans for the PlayStation name. He began by giving some background information about [...]
Pingback by Shuhei Yoshida on his relocation, exclusives and future of PS3 | Game Revolver — Jul 8, 2008 @ 5:42 pm
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Pingback by Shuhei Yoshida on his relocation, exclusives and future of PS3 | Your Game Blog — Jul 8, 2008 @ 10:30 pm
[...] Three Speech, czyli półoficjalny blog PlayStation w Europie przeprowadził dość długi (i wyczerpujący) wywiad z Shuhei Yoshidą, niedawno mianowanym prezesem Sony Worldwide Studios. Początek poświęcony jest historii zastępcy Phila Harrisona i jego losów w firmie od samego początku, czyli roku 1993. Możecie sprawdzić na ilu stanowiskach pracował Pan Yoshida i jak to w końcu się stało, że stanął na czele Worldwide Studios, ale jednak znacznie ciekawsze są pytania, które padają po tym przydługawym wstępie. [...]
Pingback by Wywiad z Shuhei Yoshidą | Polygamia — Jul 8, 2008 @ 11:04 pm
[...] Three Speech, czyli półoficjalny blog PlayStation w Europie przeprowadził dość długi (i wyczerpujący) wywiad z Shuhei Yoshidą, niedawno mianowanym prezesem Sony Worldwide Studios. Początek poświęcony jest historii zastępcy Phila Harrisona i jego losów w firmie od samego początku, czyli roku 1993. Możecie sprawdzić na ilu stanowiskach pracował Pan Yoshida i jak to w końcu się stało, że stanął na czele Worldwide Studios, ale jednak znacznie ciekawsze są pytania, które padają po tym przydługawym wstępie. [...]
Pingback by XAM » Blog Archive » Wywiad z Shuhei Yoshidą — Jul 9, 2008 @ 12:55 am
[...] the investment from multiple platforms," Sony’s new Worldwide Studios boss Shuhei Yoshida told Three Speech. "I think thats pure economic pressure, pushing most of the third parties to move from some [...]
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[...] President of Worldwide Studios, Shuhei Yoshida, sat down with ThreeSpeech in an interview to discuss his plans for the PlayStation name. He began by giving some background information about [...]
Pingback by Shuhei Yoshida on his relocation, exclusives and future of PS3! « — Jul 9, 2008 @ 7:24 pm
Nice pose, Yoshida-san, shame about the games.
Over & Out.
Comment by Zed Zee — Jul 12, 2008 @ 8:07 am
[...] stepped up to talk with the unofficial Sony blog ThreeSpeech recently, and offered up the view that internal development of games is going to become a lot more coordinated moving forward. SCE Worldwide Studios includes the London studio, Foster City, Sony Santa Monica, [...]
Pingback by Collaborative development within Sony may mean new opportunities for SOE | salution — Jul 13, 2008 @ 3:56 pm
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Pingback by America - H1B Visa - H1B Jobs - Work in America - USA Work Permit - Green Card - H1 Visa - US Work Visa - Immigration USA - H1B - H1-B - H-1B - Live in the USA - Job in USA - USA VISA - Work in USA | AmericaGlitters — Jul 14, 2008 @ 9:38 am
*Sigh*,and I was foolish enough to believe Sony would actually spend some money and Secure third Party games as exclusives…
It pains me to have to say this,but if MGS4 is announced for the Xbox 360,then I will honestly never purchase another Sony product for the rest of my life and will do my very best to convince anyone interested in a Playstation to look elsewhere,because your lack of commitment to your strongest brand is quite frankly,laughable.
I always,ALWAYS,disagreed with Analysts and other Market observers when they stated the Playstation 3 would be a distant third by the end of this generation,but after Microsofts strong showing,I honestly believe that the Playstation brand will never be significant again in the Video game industry.Did you guys REALLY just let Final Fantasy go?What was the decision behind not pursuing a publishing deal of some sort,that the franchise’s audience is too narrow for your strategies and future plans???
I can’t believe I’m getting heated over a Video game,but darn it,you guys are just shooting yourselves every.single.day.I’m not sure whether or not to put my Ps3 up for sale or to retire it to my Closet until this generation is over…and to think;I ACTUALLY believed you would have the brains to realize the importance of having the Final Fantasy brand associated exclusively to the Playstation brand.
I’m 101% sure your Press Conference will be nothing but delays and lackluster games,so I won’t even bother watching it.Thank you for the 12+years of gaming,but I think my recent purchase of an Xbox 360-ironically,only done so due to your inability to invest in third party games as platform exclusives-has completely rendered the Playstation 3 useless to me.
Comment by Gotta catch em all! — Jul 15, 2008 @ 5:11 am
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