Comments on: THIS IS LIVING - PS3 AD CAMPAIGN

By: kevin gartland

kevin gartland — Sun, 18 May 2008 23:31:53 +0000

Exactly Maud - Playstation isnt the kind of product that its features must be communicated - everybody knows that it’ll be supreme quality, therefore they can go nuts with the advertising to create a mysterious campaign that exists outside the conventional framework of ’selling points’ - one of the few products that can do this!

By: maud

maud — Mon, 02 Apr 2007 12:45:39 +0000

Absolutely stunning to look at, plus I don’t think that playstation needs further explanations!

By: Paul

Paul — Mon, 26 Mar 2007 05:26:26 +0000

Some people i.e Matt. Seem to be taking the Sony advert personally. They probably just don’t understand them. Yes, Sony PS3 is for gamers and will be played mostly by gamers for the time being. But with the PS3 being such a fantastic console with tremendous potential, why should Sony limit themselves to the traditional gaming market. Evolution is the word. I think Sony recognise that there is a whole new level of entertainment available here, And at Â£425, the PS3 is becoming a very grown up toy, not just for teenagers with angst. I think Sony have got it right.

By: noki

noki — Sat, 24 Mar 2007 18:59:15 +0000

the http://www.thisisliving.tv site has opened up a lot more now…still loads locked. i’m guessing there are lots of films to come. would make a great game… perhaps that’s what they’re going to do?

the characters are cool. no doubt we will see LOADS of game footage over the next few months, but i think this is a great way to introduce it all.

By: seedaripper

seedaripper — Sat, 24 Mar 2007 12:20:34 +0000

@ mat
everything was fine,then you had to go and ruin it with a word such as ‘gimped’
also…doesn’t anyone remember david lynchs PS2 commercials?
every things been fucked up in sony’s ad campaigns…thats why i like them

By: VMerken

VMerken — Sat, 24 Mar 2007 09:58:37 +0000

I can appreciate the artistic value and overall quality of these ads - kudos for trying something different. But, I wonder if the “Uhh, what are they advertising for… ?” type of commercial (usually reserved for fashion and cosmetics) is beneficial for a games console brand. Time will tell.

By: Chad

Chad — Sat, 24 Mar 2007 00:21:58 +0000

There just TV Ads. You other 2 commenters seem to think they are the key to Sonys success. If you don’t like them then thats fine. But Sony has a reason for this and I’m sure it’ll all make sense in the end. But everyone like to jump the gun and claim Sony as a looser before they have a chance to prove themself.

So, watch them if you like them, don’t watch them if you think they are stupid. But don’t claim Sony is failing when in reality they are getting stronger. If you can’t see that they are, well, sorry for that.

By: Andy C

Andy C — Fri, 23 Mar 2007 21:23:58 +0000

I’m a huge fan of PlayStation ads.
But this set for PS3 are… less favourable. The “This is Living” tag line means nothing, it’s not recognisable and it doesn’t make a direct link to PlayStation. The general public have no clue what it relates to, and from asking people, they don’t really care. The US adverts were much better(my favourite being the creepy baby), actually focusing,demonstrating(sixaxis) and featuring (shock) the console itself and/or its accessories.

Nobody is living watching this ad campaign. They are dying of boredom.

Fission Mailed Sony.

By: Neil

Neil — Fri, 23 Mar 2007 20:51:12 +0000

I thought these skits were hilarious. Reminds me of a Wes Andserson movie.

By: Matt

Matt — Fri, 23 Mar 2007 19:04:43 +0000

From the looks of the lackluster European launch, it doesn’t appear that too many people want to follow your–er–”Sony’s” version of living.

The ad campaign is frankly masking a painfully obvious problem for anyone outside of Sony’s corporate (ivory) tower–it does nothing to address the multitude of customer service and game-related issues that Sony has brought upon itself.

Just a hint to all the Sony suits that don’t have their heads lodged in their rectums–it’s about the games AND the gamers, stupid. Get that through your skulls, and you’ll be back on top.

Slinging slick, worthless ads won’t do crap to aid a lackluster game lineup, gimped backwards compatibility, or executives that sound like pompous (yet ignorant…) suits.

People want Sony to do well this generation of gaming–the question is, does Sony actually want to do well? So far, signs point to a resounding ‘no’.